Midwest Cowboy is an American lifestyle brand established in Milwaukee, Wisconsin by Ahmed Ali.
‘Midwest’ was used as a term to refer to the Midwest region as Unidentifiable, and as a first generation immigrant I’ve always felt ‘unidentifiable’ growing up. Midwest Cowboy was created to combat the feeling of being unidentifiable and through the brand I want to create a community of people, not only from the Midwest, but for people everywhere who have felt unidentifiable. Midwest Cowboy is a state of mind that can be expressed through anyone.
The brand creates products and experiences that inspire our community to take risks, live freely, aspire to be the best, and live the Midwest Cowboy lifestyle.